BridgeConsoleMasher wrote: ↑Wed Aug 07, 2019 5:16 pmPlenty of people said that Nike only endorsed Kaepernick to make money. I really doubt they wanted to alienate reactionary fans though.
Of course Nike only wants to make money. Even if, by some strange alignment, Nike leadership really became genuinely woke and decided to use their power, influence and money to make the world a better place....they would promptly be sued into oblivion by their own shareholders and replaced.
Of course, companies aren't omniscient, so sometimes they mess up. Gillette didn't produce "We Believe: The Best Men Can Be" because they really give a crap about toxic masculinity. They did it because they wanted to increase their market share with millennial men, and they figured this was the best way to do that. (Narrator: It wasn't.) I'm sure Nike's marketing folks ran the numbers and decided that backing Kaepernick enhanced the brand more than it hurt it. (I honestly don't know if they were right, but Nike has a
fantastic marketing team, so betting against them is never smart.)
Corporations are people, but only in so far as legal fictions are required. They have no core beliefs, no principles, no souls - and they certainly don't give a rat's behind about free speech.