Worffan101 wrote: ↑Tue Jun 12, 2018 3:54 am
I honestly don't know if she should. There's only three franchises other than the MCU and Star Wars itself that have kept the level of sequel potential that SW currently has for serious lengths of time, one of them consists entirely of B-movies, one of them is largely non-serialized and half its films suck ass, and one of them is Harry Potter.
The MCU is run on a nonstop train of consistently entertaining and straightforwardly fun films, all but four of which have been really good and the weakest of which was merely mediocre. It has an unprecedented hype train, tight budgets, "good enough" production values that still look great, and a truly exceptional level of writing, directing, and production discipline.
The current Star Wars universe is run on massive budgets, long production times, what I feel is too much auteur philosophy, and is catering to a notoriously unpleasable fanbase. Given that, I think that the social-justice question is not the best way to analyze Kathleen Kennedy's performance as franchise runner, and I think that
any analysis of Kennedy's performance is inevitably going to find her lacking due to the simply extraordinary run of good luck that Marvel's had and the inevitability of comparisons to Marvel.
However, it's still, I think, a valid point of argument, and while any comparison will inevitably be imperfect it is I believe possible to attempt an analysis of Kennedy's performance in her role.
Here's the weakness of Kennedy's approach to putting people other than more straight white dudes in Star Wars (not that there weren't already, I mean seriously, did the racists even see Lando Calrissian or Princess Leia before?). By intentionally focusing on confronting the racist, sexist monsters hanging around the Internet harassing anyone who happens to exist while female, and making that such an important part of the debate around her franchise, Kennedy and her associates have structured a very black-and-white debate. People on Tumblr express unconditional support for the films and refuse to admit that TLJ was a deeply flawed mess of a movie that shat on its best characters (Rey and Rose), using one to shill Kylo Ren and the other as part of the single worst romance arc I've seen since Trip and the Xyrillian who raped him in a holodeck. Racists whinge about how "teh sjws" are "ruining" Star Wars and claim that Kelly Marie Tran is Chinese, which is like saying that that William Wallace from Braveheart was English.
The core issue from a business perspective like this is that most people don't give a fuck about the Internet wars and just want to watch a movie with their kids, and the Tumblr anti-racists don't watch the movies enough to keep ticket sales up. Does hyping their LGBT characters make EA a less evil company? Hell no. Does it help EA make money? Nope. It's the Ultimate Team lootbox scam that makes them money, they killed Mass Effect by making a weak game that didn't make money and I know people personally who actually have played Mass Effect and DragonAge specifically because of the LGBT content.
TLJ, objectively, had a steeper drop in ticket sales than TFA, indicative of a lack of overall popularity and very few repeat views. I suspect that that was due to the haphazard and disorganized story, the frankly mean-spirited attempts at deconstruction, and the mind-blowing misuse of several key characters. DC has proved that bad movies are KRYPTONITE to serial franchises.
Side note, I don't think that Solo's box office problems are because it's too straight-white-dude, or that TLJ was bad; Solo is releasing at a bad time and is meant to appeal only to a small group, it was never going to make the big bucks, which is why splurging so much on it was moronic.
But honestly, the core problem with Kennedy's tenure is that all four movies her team's put out have been flawed. Episode 7 had every single one of JJ Abrams's problems as a filmmaker on full display and made money mostly on nostalgia. Rogue One's main characters were boring as shit. TLJ was a hot mess. Solo was never going to be better than OK and really was only OK.
You can't sustain a cinematic universe on a track record like that.
So...yeah, my thoughts are a bit muddled. But overall, I think that Kennedy is not doing as well as she could, though it's not entirely her fault.
I hope all that makes sense.